VINCENT GÉRARD JANAS
ART DEMANDS STORY.
MARKETS DEMAND STRATEGY.
BRANDS DEMAND CREATIVE.
COLLECTORS DEMAND CONVICTION.
Following a 20 year career as a Creative Director in luxury marketing, I now focus on art sales, combining storytelling, presentation, and market awareness to place works with collectors and build long term relationships.
PRESS
CONTACT
curator@DNAeditions.com
+1 917.580.1801
OFFICE
NYC: SoHo
379 West Broadway, 2nd Floor,
New York, NY 10012
212.381.0848
BY APPOINTMENT OFFICES
DUBAI: d3
Building 3, Dubai Design
District (d3), Dubai, UAE
888.585.8223
LONDON: Shoreditch
Unit 3, 1 Mark Square, London
EC2A 4EG, UK
888.585.8223
NYC: SoHo
379 West Broadway, 2nd Floor,
New York, NY 10012
212.381.0848
BY APPOINTMENT OFFICES
DUBAI: d3
Building 3, Dubai Design
District (d3), Dubai, UAE
888.585.8223
LONDON: Shoreditch
Unit 3, 1 Mark Square, London
EC2A 4EG, UK
888.585.8223
CURRENT PROJECTS
Evidence
DNAeditions, Founder/Managing Director—Contemporary
ICONS, Founder/Managing Director—Contemporary
MIDMOD, Founder/Managing Director—Contemporary
WORK 2018 - Now
Lik Gallery, Sales Advisor—Contemporary Photography
JazzFest Gallery, Creative Director/Curator—Midcentury
JazzFest.NYC, Founder & Director—Fine Art Merchandising
CV 2000-2018
Global Creative Director: Mattel, Barbie Brand
Creative Director: Arnell Brand Design
Art Director: Estée Lauder
Art Director: L’Oréal
ABOUT
I operate at the intersection of art, storytelling,
and the market, shaping how artworks are understood and acquired. Following a career as a creative director
global luxury brands, I now apply narrative, visual strategy, and market insight within the art world to
drive engagement and sales.
I approach each artwork through its narrative, articulating intent and context to create a direct connection with the collector and support long
term value.
My experience spans gallery sales, artist positioning,
and brand development, alongside digital strategy
and e commerce. I have worked across gallery websites, online viewing rooms, and collector communications, aligning presentation and positioning across key touchpoints.
I combine traditional art world practices with contemporary tools to present work with clarity
and convert interest into acquisition. Relationship building remains central, with a focus on long term engagement with collectors, advisors, and artists.
CAPABILITIES
CREATIVE DIRECTION/CURATION
Exhibition concepts
Artist positioning
Editorial storytelling
Visual identity and presentation
Gallery websites and viewing rooms
STRATEGY/MARKET POSITIONING
Gallery positioning
Artist development
Market alignment and pricing
Collector targeting and communication
SALES/COLLECTOR ENGAGEMENT
Gallery sales and advisory
Collector outreach
Private previews and follow up
Online sales and e commerce
DIGITAL/CONTENT SYSTEMS
Website development
Online marketplaces including Artsy,
Saatchi Art, 1stDibs, Chairish
Email marketing and CRM
Social media and content strategy
AI assisted content
EXHIBITIONS/EXPERIENCE DESIGN
Gallery installations
Art fair and pop up concepts
Spatial presentation
SKILLS
Art market knowledge
Artwork presentation and narrative
Gallery operations and sales
E commerce and online platforms
Brand development
Visual communication and design
Adobe Creative Cloud
Shopify, Squarespace, Wix
Email marketing and CRM
Social media and content production
Media production
CREATIVE DIRECTION/CURATION
Exhibition concepts
Artist positioning
Editorial storytelling
Visual identity and presentation
Gallery websites and viewing rooms
STRATEGY/MARKET POSITIONING
Gallery positioning
Artist development
Market alignment and pricing
Collector targeting and communication
SALES/COLLECTOR ENGAGEMENT
Gallery sales and advisory
Collector outreach
Private previews and follow up
Online sales and e commerce
DIGITAL/CONTENT SYSTEMS
Website development
Online marketplaces including Artsy,
Saatchi Art, 1stDibs, Chairish
Email marketing and CRM
Social media and content strategy
AI assisted content
EXHIBITIONS/EXPERIENCE DESIGN
Gallery installations
Art fair and pop up concepts
Spatial presentation
SKILLS
Art market knowledge
Artwork presentation and narrative
Gallery operations and sales
E commerce and online platforms
Brand development
Visual communication and design
Adobe Creative Cloud
Shopify, Squarespace, Wix
Email marketing and CRM
Social media and content production
Media production