VINCENT GÉRARD JANAS










 
















ART NEEDS A STORY.
MARKETS NEED A STRATEGY.
BRANDS NEED CREATIVE.




I operate at the intersection of art, storytelling, and the market, shaping how artworks are understood, positioned, and acquired. Following a career as a creative director for global luxury brands, my work has evolved into the art world, where I apply narrative, visual strategy, and market insight to drive engagement and sales.

I approach each artwork as a narrative object, articulating the artist’s intent, process, and context to create a direct connection with the collector. This approach strengthens perception, builds confidence, and supports long term value.

My experience spans gallery sales, artist development, and brand building, alongside digital strategy and e commerce. I have worked across gallery websites, online viewing rooms, and collector communications, ensuring that presentation and positioning remain consistent across every touchpoint.

I combine traditional art world practices with contemporary tools, including AI driven content and digital platforms, to present work with clarity, reach the right audience, and convert interest into acquisition.

Relationship building is central to my work. I engage collectors, advisors, and artists through direct communication, private outreach, and curated experiences, with a focus on long term engagement and trust. Following a 20-year career as a Creative Director in luxury marketing for global brands, my work extends into the art market—as an advisor, cultural strategist, and creative director—founding galleries and brands, and bringing projects to market with clarity, intention, and long-term value.  

CAPABILITIES

CREATIVE DIRECTION/CURATION
Exhibition concepts
Artist positioning
Editorial storytelling
Visual identity and presentation
Gallery websites and viewing rooms

STRATEGY/MARKET POSITIONING
Gallery positioning
Artist development
Market alignment and pricing
Collector targeting and communication

SALES/COLLECTOR ENGAGEMENT
Gallery sales and advisory
Collector outreach
Private previews and follow up
Online sales and e commerce

DIGITAL/CONTENT SYSTEMS
Website development
Online marketplaces including Artsy,
Saatchi Art, 1stDibs, Chairish
Email marketing and CRM
Social media and content strategy
AI assisted content

EXHIBITIONS/EXPERIENCE DESIGN
Gallery installations
Art fair and pop up concepts
Spatial presentation

SKILLS
Art market knowledge
Artwork presentation and narrative
Gallery operations and sales
E commerce and online platforms
Brand development
Visual communication and design
Adobe Creative Cloud
Shopify, Squarespace, Wix
Email marketing and CRM
Social media and content production
Media production